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LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest big data analytics report for a packaged goods manufacturer. The client is a ...

We can talk all we want about what multitouch attribution is, why you need it, and why—if you're not using marketing analytics already—you are falling behind, or at least not getting everything out of ...

Discover how Five Star Bank, a premier provider of consumer and commercial deposits, loans, treasury services and BaaS, uses TCS Customer Intelligence & Insights™ to deliver AI/ML powered real-time ...

A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that. By the year 2020, it is estimated that for every person on this ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

This article is more than 6 years old. “Across the four years of our comprehensive big data analytics study, we see a strong upward trend in adoption and a corresponding drop in those with no plans,” ...

Hyperke Growth Partners has published a case study documenting the revenue trajectory of Semantic Links, a digital marketing agency that increased its monthly recurring revenue from $25,000 to $75,000 ...