Content marketing should be a strategic imperative for brands in 2013, but even the biggest marketing teams with the deepest pockets have trouble carving out the right content marketing plan. Using ...

Digital marketing is used by the vast majority of B2B brands, but it requires a detailed strategy to make the most of what digitalHow can offer. Use this template to rethink your digital marketing ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

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Derek is a former marketing exec, now founder Ignition – the GTM platform helping teams get to market faster and more effectively. Once you’ve been a product manager or a product marketer for long ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

Implementing and managing a marketing strategy for a small business involves developing a plan to advertise and promote a company's products and services in a cost-effective manner. Small business ...