Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

To boost your competitive advantage, you may want to do market research. Entrepreneur is here with a guide on market research and how to conduct it. Market research is a practice that tracks consumer ...

Your may already be conducting online market research for your business-;but you may not know it. Some of the easiest to use and most common tools are located right at your fingertips. Web searches, ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Marketing research can give a business a picture of what kinds of new products and services may bring a profit. For products and services already available, marketing research can tell companies ...

1) WHAT IS A FOCUS GROUP? Formally defined, a focus group is a small (usually 6 to 10 people) in-person group session designed to elicit opinions about a particular research topic, often managed by an ...