If boards of directors and leaders truly want to “measure what matters,” how about expanding the definition of KPIs?

KPI-based PR demands a new kind of relationship between clients and agencies, one rooted in mutual trust and realistic expectations.

This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience. Many brands use key performance indicators (KPIs) to ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

How the success of your business strategy can be enhanced by using key performance measures. Every organization needs to evaluate how they are tracking in relation to the company’s goals. Examining ...

To know whether your business is headed in the right direction or not, having KPIs is essential. But knowing what to measure can be difficult. In this video, I’ll share 5 KPI best practices that you ...

The right WMS KPIs help you measure for success in ecommerce operations (Photo credit: William Warby on Unsplash) How are you leveraging your WMS KPIs? The answer can dictate your level of success in ...

DUBLIN--(BUSINESS WIRE)--The "Certified KPI Professional - Online Course" training has been added to Research and Markets' offering. KPI selection and data gathering are considered by professionals ...

It’s been the talk of the digital advertising industry for some time now: the fate of digital measurement as third-party cookies dissipate. The methods digital marketers use to gauge the success of ...

Once upon a time, people would buy goods or services they needed and go on about their day. Leaving reviews wasn’t a thing. Expecting a company to go above and beyond what you wanted wasn’t a thing.

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? To find out, Allocadia surveyed 200 ...