IBM is mounting a new ad campaign aimed at convincing companies that adopting Big Blue's technology and services will improve their business. The new promotion, which made its debut on Monday, marks ...

IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for ...

The ad industry will experience more disruption in the next five years than it has in the past 50, with traditional advertising companies at risk for major revenue declines, according to a new report ...

In another confounding development, GlobalFoundries placed a full-page advertisement in Sunday's Burlington Free Press to announce the company is hiring technicians and maintenance workers at its ...

When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. ...

On Tuesday night, Chevrolet rolled out a new ad campaign called “Fueling Possibilities” that uses IBM’s AI software Watson to give people positivity tests. The ad campaign’s “positivity pump” looks at ...

In response to IBM’s new advertising campaign featuring a young blond-haired, blue-eyed boy and various celebrities to promote Linux, Michael Gardner writes: The Linux community is a very ...

The new IBM "It's time to ask smarter questions" campaign (main page and forums) is causing high CPU utilization in Chrome 6 and IE8. We've already been harassing ad ops about this very issue, being ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...

Watson, IBM’s artificial intelligence (AI) platform, helped one company save $11.2 million a year. A large winery used Watson to reduce its water use by 25 percent. For doctors, Watson can scan 5,000 ...

Oracle is yanking advertising claims that its Exadata database machine had vastly super performance to IBM’s Power Systems hardware, according to an announcement Tuesday by the National Advertising ...

In March 2017 Gartner named IBM iX a leader in global digital marketing agencies, giving it high marks for agility, collaboration, strong creative and design capabilities, and its expertise in data ...