Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...

The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...

As a senior professional, your executive summary should capture attention instantly, ideally within a few brief, powerful sentences. This section is not the place to recount your entire career history ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...