This article details how to define your ideal customer profile (ICP) for highly effective marketing. It emphasizes using ChatGPT with specific prompts to identify best client traits, uncover core ...

Strange as it may seem, the best way of gaining valuable new customers is to never lose the old ones. When you have cultivated successful customers over time to become your company’s loyal advocates, ...

The last few years have been characterized by an overwhelming amount of change for customers and marketplaces. From supply chain shortages to shifts in customer channel preferences, organizations have ...