Every founder loves a full pipeline. But what if many of those leads were never going to buy in the first place or were going to cause you more trouble than they were worth? Chasing unqualified leads ...

In today’s competitive mortgage market, purchase leads are gold. Refi booms come and go, but purchase business is the ...

Chasing unqualified leads is incredibly risky. Here’s how to build a qualification process that will help you boost conversions and drive long-term growth. Failing to qualify leads can cost your ...