Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance ...

Google announced the early release of the first API for Google Trends, known as the Google Trends API. Google Trends is a site that analyzes the popularity of top search queries in Google Search ...

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...