I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...

Building a Winning Data Team: 6 Functions Needed for a Modern Enterprise Data Organization Your email has been sent By organizing their team into six general functions, data leaders can build an ...

A connected mindset goes beyond viewing business functions as isolated silos. Instead, it recognizes them as parts of an integrated ecosystem. This perspective is crucial because today’s challenges ...

Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Applications form the framework of modern ...

Outsourcing has become a go-to strategy for many companies seeking cost reduction and process optimization. In some cases, turning to external talent can help save money and free up valuable time for ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...