NBA 2K League Relaunches as ‘Entertainment Universe’ Featuring NBA Players, Content Creators; Take-Two CEO Reframes Esport as ‘Competitive Situation Within a Lifestyle’

A revamped version of the esports league tied to the “NBA 2K” video game franchise launched Monday with a new focus on original, entertainment programming starring NBA players, content creators, and ...

Entertainment marketing is engaging and purpose driven

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

Pay once, stream entertaining content forever with this $20 AI-powered tool

Never run out of entertaining content with this lifetime subscription to BitMar Streaming Content Finder, on sale now for $19.99 (reg. $150).
The Hollywood Reporter

Fox Entertainment Takes Equity Stake in AI-Microdramas Company Holywater

"Development deals with top Hollywood talent will be unveiled soon,” the companies say. By Tony Maglio Fox just went big into microdramas. Holywater boasts more than 55 million lifetime downloads. Its ...

Martha’s Debut Book, ‘Entertaining,’ Is Returning to Stores on November 4—Here's What to Know

Published in 1982, the tome served as the hosting manual of its time and remains a go-to resource for those looking to ...