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Email marketing is an affordable, effective strategy that small businesses can use to communicate and engage with customers through email-based correspondence. With an email program and a list of ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says ...

The start of a new year is a perfect time to take a fresh look at your email marketing program. Here are four basics your team should be on top of to make the most of your email expenditures in 2012.

When you first try email marketing and get results, a whole new world of opportunity appears. You write down a few words, send it to strangers, they open, and then by from you. If you stick with it ...

In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM Act) became law. It was a big step toward cleaning up the "Wild West" of email marketing. Continuing that ...

Learn digital marketing basics in 5 minutes! Explore SEO, social media, email & online advertising to boost your marketing ...