Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to ...

Google's YouTube has made shopping advancements focused on on-site shopping experiences to enhance the platform’s ability to attract and retain purchase-minded web visitors. YouTube has been doubling ...

JAKARTA, Oct 26 - TikTok and YouTube are considering joining Meta in applying for e-commerce licenses in Indonesia after Southeast Asia's largest economy banned online shopping on social media ...

If you haven’t brought your retail business into the world of social commerce just yet, consider this your cue. This month, both Instagram and YouTube unveiled new tools that aim to help users make ...

Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...

Massively popular in China and neighboring Asia-Pacific nations, live streaming is successfully being pivoted into the eCommerce experience, infusing real-time buying opportunities and events that ...

YouTube already soaks up billions of hours of the world’s attention. Now the video giant also wants to hoover up a bigger piece of consumers’ online purchases. Looking to grease the ecommerce wheels, ...

YouTube is shutting down its live social commerce app, Simsim, less than two years after acquiring the Indian startup. However, the video platform insisted that it is committed to building “a seamless ...