When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and can be expensive. If you build your ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

FLOWER MOUND, TX – October 22, 2025 – PRESSADVANTAGE – As digital advertising faces increasing saturation and declining ...

LeadsPlease, a data mining industry leader in web-to-data and direct mail solutions, announces the launch of the revolutionary DataWidget with Checkout http://www ...

In today’s data-driven world, the more you know about your customers and prospects, the more effectively you can tailor your message to resonate with them. Yet many companies struggle to gather enough ...

Many readers of The News faxed their direct mail letters to me after my article ran in the Oct. 23 issue (“The Do’s and Don’ts of Direct Mail Marketing”). I created some new letters for these readers, ...

Targeted mailing lists are curated databases that enable businesses to reach specific demographics through direct mail campaigns. Despite the digital shift in marketing, direct mail remains a potent ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

This week's question: With today's younger generation more accustomed to e-mail, mobile, etc. what do you think about the viability of direct mail lists long-term? Direct mail lists will be viable ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.