Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

This past week I had the opportunity to talk to Don Taylor with HSPO and our sales team about how one can improve the sales process and to figure out why clients went with your company and why they ...

You must know your target audience when capturing a customer profile during the naming process. Your target audience is a homogeneous group of consumers who are most likely to purchase your products.

Targeting specific segments makes it easier to communicate with your customers with relevant messages and more personalized approaches that resonate Quantzig can help you build customer profiles using ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced the introduction of ...

Retailers are grasping the importance of data-driven personalization and seamless customer experiences. Customer data platforms (CDPs) have become essential to achieve these goals. With AI integration ...

Daman Jeet is the co-founder of FunnelKit, a suite of sales tools that helps businesses streamline their checkout process. Can you imagine trying to sell a product on a busy sidewalk? The people ...

I’m a huge proponent of Simon Sinek’s Golden Circle and the idea of starting with “why?” Why are you in business? Why did you decide to take a leap and start your own company? After starting with “why ...

Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Personalization is now a priority for ...

To survive in today’s market, enterprises must deliver experiences that feel instant and intelligent. Customers expect brands ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

(CNN) - Genetic testing firm 23andMe says hackers have accessed nearly 7 million customer profiles. In some cases, that includes users’ ancestry reports, zip codes and birth years. The company’s ...