A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

A hacker has breached a database that Dell Technologies Inc. uses to store information about customer purchases. BleepingComputer and TechCrunch reported the cyberattack today, citing a notification ...

A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems.

Maintaining accurate customer data has become a mission-critical imperative, according to Scott Edmunds, head of global ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 117MM B2B contacts including email and digital IDs that drive business growth. In recent years, there have been significant transitions in ...

Add articles to your saved list and come back to them any time. Detailed information about Telstra's customer accounts - including usernames and passwords - has been found to be sitting on the open ...

We take a look at how SME customer databases have been affected by GDPR and a few ways to help you adapt to the new rules. GDPR has had a profound impact on the customer databases of a lot of small ...