Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

Hulu has launched a new creative advertising studio called Greenhouse and hired two senior advertising executives to bolster its commitment to its burgeoning ad business. Brandon Pierce is joining the ...

The advertising ecosystem is beginning to comprehend the growing reach and influence of TikTok, but there is still much to be understood about emerging trends, key tactics and best practices for ...

Over the course of my career, I’ve worked with 13 different ad agencies as a client and as an Account Exec at J. Walter Thompson, on businesses ranging from CPG Food, Financial Services, and Health ...

In a poignant loss for the creative world, legendary adman , who redefined Indian advertising with his storytelling genius, ...

The Impact of Sports-Related Themes / Celebrities As shown below, of six ABX "KPIs that Count,” the sports-themed ads scored 15% higher in Reputation, and 10% higher in Purchase Intent, over ...

Lincoln Boehm — who has previously created ad campaigns for Nike, Duracell and Tide — said the fact he worked in creative advertising was "just a coincidence". Lincoln Boehm has denied the viral story ...