The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

Microsoft Office 2007 applications, including Word, introduced a redesigned interface that replaced the toolbars of previous versions. Word 2007 and later versions use the Ribbon to organize the ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

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Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...

HERSHEY, Pa. (CBS) — Pennsylvania's famous candy brand has rolled out a new corporate logo. Hershey made the announcement on Friday that it was adding a Hershey Kiss chocolate at the end of the ...

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“For longtime fans, the soul of Graeter’s hasn’t changed; it’s simply shining brighter than ever,” added Graeter. “Fans will still recognize the Graeter’s they love, and they’ll feel a renewed sense ...