Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

Media are invited to watch NASA researchers drop test a jet fuselage cross-section with 10 crash dummies on board Thursday, June 29, at Langley’s historic gantry facility in Hampton, Virginia. Media ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

The experimental model undergoes its first high-speed trials as AMG pushes development of its most track-focused GT yet.

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

The BMW i4 M50 and iX M60 may carry the M badge but are not full-blown BMW M cars. Rest assured, the first proper M car with all-electric propulsion is coming, the automaker's performance division has ...

Lockheed Martin is readying to conduct a flight test in 2026 of its long-range missile offering informing the Army’s ...

Mercedes is prepping a track-focused monster based on the AMG GT Coupe, featuring a massive rear wing and plenty of vents ...

The century old Spanish sportscar manufacturing tradition will... Wait, what? Is there such a thing as a Spanish sports car manufacturing tradition? Actually no, there is none and apart from the a.d.

Recently, I wrote about the power of the CPO-CTO partnership. I then covered how CTOs and their teams can leverage networked testing best practices. Today, I go deeper into one of the four tenets of ...