Comparative advertising can be an effective marketing tool to tout product benefits vs. competitors, but consumers shouldn’t need to read confusing fine print disclaimers and whip out their ...

When a company points out its own advantage, or a competitor's weakness, in its advertising by making direct or indirect references to the competition, it's called comparative advertising. In 1979, ...

Journal of Public Policy & Marketing, Vol. 10, No. 2, Environmental Problems and Marketing (Fall, 1991), pp. 161-181 (21 pages) The law of comparative advertising has evolved from providing virtually ...

Two recent decisions of the National Advertising Division of the Better Business Bureau provide helpful insights into how product performance comparisons should (and should not) be crafted to be ...

Journal of Advertising, Vol. 22, No. 3 (Sep., 1993), pp. 41-57 (17 pages) Although comparative advertising is often intended to affect how the advertised brand is perceived in relation to the ...

IP law balances protecting individuals and companies from unfair use of their endeavours with promoting healthy competition – and comparative advertising clearly demonstrates this balance IP law is ...

Answer: While we can’t provide any specific recommendations with knowing all the aspects of your particular situation, one thing you might want to think about comes from the basic research on ...

A recent decision in a dispute between Aldi and Dunnes Stores suggests that, despite the pointers from the CJEU, comparative advertising is a dangerous game to play in Ireland. Alistair Payne explains ...

What’s in a name? Apparently everything, especially if that name happens to be that of your competition that you use at will. You just might be dragged into a lawsuit. This is exactly what happened ...

New York, NY, Nov. 03, 2025 (GLOBE NEWSWIRE) -- Following a challenge from the American Forest & Paper Association (AF&PA), BBB National Programs’ National Advertising Division recommended that Plant ...