“When it comes to branding, don’t overthink it,” says branding expert Yali Saar. Saar is the CEO and cofounder of Tailor Brands, a venture-backed startup company using artificial intelligence (AI) to ...

When branding, the process should never be rushed. The duration required for branding or rebranding is often affected by various factors such as how much time your company has, the people involved, ...

A couple years ago, I was interviewing for a job as digital design director at a (well-known) branding agency. After the usual pleasantries, we landed on the details of what the role would entail. To ...

CHROs are increasingly part of the branding process because the employee value proposition (EVP) — and whether the right people will stick around — is key to a brand's overall success. But employers ...

During the 12-month, four-phase identity and branding strategy, UB embarked upon an inclusive, university-wide initiative to answer the questions of who and what is the University at Buffalo. In ...

Nathalie Nicole is a branding coach, entrepreneur, and influencer who owns two companies called NN Body and Women Who Boss Network. Through these brands, she helps women feel beautiful and educates ...

Branding is a tactic. Brand development is a discovery process... Just as we have witnessed a tremendous forward momentum in the sophistication of law firm marketing over the past five years, so have ...

Let's walk through how AI can actually simplify every stage of your branding process — and save you a few sleepless nights along the way.

The City of Hendersonville’s Downtown Advisory Board will bring in Greenville consultants Arnett Muldrow & Associates to guide the community vision and branding process of the 7th Avenue District on ...