Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

You probably already understand the importance of branding for just about every business, whether you run a landscaping company or you've got a retail shop. It's the difference between "ho-hum" and ...

Co-branding is everywhere, from the Nike +Pod Sports Kit to the Hershey's Syrup that Betty Crocker advertises as being in every box of brownies. Co-branding essentially involves one company ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the world of sports management, personal branding has become a powerful tool for athletes ...

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in your ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Branding examples from North Star Place Branding + Marketing (Source: Photo submitted) Rural places across America are trying to define their special sauce, what makes them a community after having ...

Your realtor headshot is usually the first thing a client sees. It could be on your website, a yard sign and/or your social media profiles. But, long before you meet in person, people are already ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...