The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Goran Paun Striking the ...

Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is worthless. As Sharp’s research shows, brands grow not by being momentarily ...

These days, we’re all looking for stability. And just when we need it the most, it seems harder than ever to find. It isn’t just a question of reliability in our jobs, living situations and families.

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

Dawson Whitfield is the CEO and Founder of Looka, a logo design and brand identity platform powered by artificial intelligence. Branding is the personality of a business. As a complex combination of ...

TOKYO, Mar 20, 2025 - (JCN Newswire) - - Hitachi, Ltd. (TSE:6501, "Hitachi"), today unveiled a bold new brand design that reflects the company's transformationto what it calls "True One Hitachi", with ...

PATRÓN has announced a big change — not in its premium tequila, but in its visual identity. The brand just debuted a new bottle and its first package redesign in 36 years. Sevaire is the creative ...

One of the most difficult challenges of the season was presented in Episode 7 of On Brand with Jimmy Fallon, where the ...