What Recent Domain Trends Signal About Global Brand Strategy

Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...
Creative Bloq on MSN

Forget AI: shrinkflation is the real threat to your brand strategy

While branding LinkedIn obsesses over AI, the silent erosion of product value is doing real damage to consumer trust.

4 strategies to boost your brand’s AI search visibility

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...
Forbes

Without Brand Strategy, Marketing Flops—Here's How To Flip The Script

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.
JD Supra

What is Branding Strategy and the Soul of a Brand?

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...
Observer

Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...
Miami University

Brand Strategy, Trademarks, and Licensing

Over the years, symbols, icons, traditions, and trademarks have come to represent the passion of Miami University alumni, fans, students, faculty, and staff. In the late 1990s, University Brand ...

Ulta Beauty’s UB Marketplace And What It Means For Consumers And Brands

Ulta Beauty on Oct. 14 launched UB Marketplace expanding consumers’ shopping journeys with new products from independent ...
FlightGlobal

ANA to shutter medium-haul, low-cost AirJapan brand

Japan's ANA Holdings will shutter its medium-haul low-cost brand AirJapan from end-March 2026, barely two years after it ...