Insights and actionable data. Customer journey analytics require interdepartmental communication and collaboration to be effective. Insights will often impact multiple departments within a business, ...

We are in an era where every single thing, from as basic as clicking, swiping, and buying, sends information waiting to be ...

There is no doubt that we live in very exciting times when it comes to innovation. The Internet of Things (IoT) has significantly changed how we live and how businesses operate. New products, services ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...