When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. Most enterprise products have a reputation for ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

It's been 20 plus years since e-commerce emerged and we're still only seeing the tip of the business to business (B2B) e-commerce iceberg. One sign that it's still early days is the recent release of ...

Conventional wisdom says that most B2B products will be sold across the web. For anything that's a commodity, customer will simply get online, compare prices, and order what they want. Sales reps are ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI ...

TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. The post Gen Z leads surge in daily AI use, as ...

According to eMarketer, e-commerce is the fastest-growing channel for B2B product sales, and US B2B e-commerce sales will exceed $2 trillion by 2024. At the same time, eMarketer also states that, ...