Product integrations—which are any integrations that your platform provides to clients' and prospects' applications, typically using APIs—are critical to helping B2B companies acquire clients, retain ...
From fast-growing startups to global B2B enterprises, Vereigen Media, a trusted lead-generation agency, has become the ...
B2B brands are moving online at a rapid pace. According to a recent Accenture Interactive study, 59% of B2B organizations in the U.S. see a third of their customers transacting online. However, ...
B2B marketing decision-makers say that addressing changing buyer behaviors is among the most important priorities for their organization’s marketing strategy over the next 12 months. That’s because ...
Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks Many of today’s ...
In a B2B world driven by logic and numbers, leaders from Edelman, Microsoft and Oliver Wyman argue that trust is still the ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for ...
Most B2B organizations do not embrace social as a legitimate sales channel. And even less are offering training on social selling to sales professionals. Those are some of the findings of PeopleLinx's ...
For many B2B organizations, the challenge has become less about generating new leads and more about how to further engage those leads and move them into a next stage conversation. Critical elements of ...
In an era where buying groups are growing and buyer journeys are increasingly complex, B2B data today goes beyond basic contact and company information. Within the realm of GTM (Go-to-Market), ...
LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe ...
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