When building a brand message, B2B marketing teams know that unless you’re a massively popular sports equipment manufacturer in Oregon, it’s never as easy as “just do it.” Your message is the quick ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

In the fast-paced world of B2B marketing, one tool has emerged to cut through the noise and capture attention: Texting. That’s right — the same medium that revolutionized personal communication is now ...

Do you know exactly what you want your business to say? Who you're speaking to? Whether they're going to care? (Most importantly, does everyone else in your organization agree?) That’s why you want a ...

Read this 50-page report and guide to help businesses navigate the opportunities and risks of messaging and get the very best from this exciting growth medium Messaging apps are growing at a faster ...

There are two buyer realities that make a case for using a value-first approach. First, the Day One List: Bain & Google’s ...

Great solutions are often complex by nature. Great messaging shouldn’t be. The B2B world is teeming with sophisticated solutions built for intelligent buyers, and in a misguided effort to explain that ...

Too many B2B companies enter the market with a strong product, only to stall because their messaging is vague, their value is unclear, and their audience doesn’t understand why they matter. Flashy ...

Without much fanfare, a group led by vendors such as IBM and Sun Microsystems Inc. yesterday announced plans to incorporate the messaging specifications from a Microsoft Corp.-backed e-commerce ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's dynamic business landscape, many companies often find themselves at a crossroads.