Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Regular analysis of website activity remains one of the best measures of content marketing ROI. Not only can it show you the effectiveness of your previous content, it can also give you a useful steer ...

As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, fluctuating market dynamics, and the accelerating pace of technology. To stay ahead, businesses ...

Effective B2B marketing can help with building relationships, increasing brand awareness, and generating leads and sales. When done right, it’s a high-value effort that can help build your brand ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

B2B marketers believe financial literacy will help them secure investment, but is there more involved than just reading a ...

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...