Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

In many B2B organizations there hasn't been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Albert Einstein famously defined insanity as doing the same thing over and over again and ...

The networking site’s move into creator-led shows isn’t just another content initiative – it’s a response to a fundamental shift in how B2B buyers consume information and why marketers can’t afford to ...

Hosts: Ken Cheo, President, Our Sales Coach, and Melih Oztalay, CEO, SmartFinds Marketing ...