Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Amazon.com Inc. plans to launch an online storefront for low-priced apparel and home goods, the company’s biggest move to date to counter the rise of discount upstarts like Temu and Shein. The Seattle ...

Amazon is starting to test a new AI shopping agent, a feature it calls “Buy for Me,” with a subset of users, the company announced in a blog post Thursday. If Amazon doesn’t sell something that users ...

Amazon.com is expanding a program that lets Prime subscribers use the company’s speedy delivery service when shopping on other websites. Introduced in April by invitation only, “Buy With Prime” will ...

Amazon already dominates online shopping, but now it's setting its sights even higher. With a new artificial intelligence-powered project called Starfish, the company aims to become the world's most ...

Amazon Haul offers a variety of items priced at $20 or less. Amazon recently introduced Amazon Haul, a convenient shopping experience accessible through the Amazon app or Amazon website by searching ...

For an enterprise as big and as dominant as Amazon is, you would expect its website to be maybe a little bit more polished and easier to navigate—as it is, it feels like 20 years’ worth of bits of web ...

Amazon is taking back to school shopping to a whole new level with a virtual experience to promote the Sept. 29 debut of “The Boys” college spinoff “Gen V.” On Tuesday, the e-commerce giant launched ...