User experience has become a point of focus for the digital advertising community and the rise of mobile has helped bring that about. With a mobile-first user experience in mind, Google has announced ...

This article is written by affiliate- and search marketeer Eduard Blacquière. A few days ago I noticed one of the most creative Google AdWords Ads I’ve ever seen: But…it’s not allowed! Just a couple ...

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

David Zagury sent me a screen shot on Twitter of AdWords launching a new feature in the new AdWords interface to create dynamic search ads as groups in standard campaigns. In the screen shot you can ...

If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations. To get to the new version history screen, available ...

Google’s test to bring text messaging to AdWords ads will soon be rolling out of beta. Google has been testing click-to-text in AdWords search ads for several months now. Call extensions have been ...

Opinions expressed by Entrepreneur contributors are their own. Most local business owners know that AdWords can be a profitable source of new customers. And they know that most of their competitors ...