User experience has become a point of focus for the digital advertising community and the rise of mobile has helped bring that about. With a mobile-first user experience in mind, Google has announced ...

If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the ...

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Google’s test to bring text messaging to AdWords ads will soon be rolling out of beta. Google has been testing click-to-text in AdWords search ads for several months now. Call extensions have been ...

If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations. To get to the new version history screen, available ...