Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Data analytics is defined as the capability ...

Descriptive Analytics serves as the foundation of data analysis, focusing on understanding historical data and answering the question, “What happened?” By leveraging tools such as dashboards, reports, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating an effective digital marketing campaign is not about crafting eye-catching ads or ...

Discover a complete guide to CRM analytics, including the types of data collected, key metrics to track, and what features to look for in a tool that can help grow your business. Customer relationship ...

Suppose you maintain a large set of data pipelines from external and internal systems, data warehouses, and streaming sources. How do you ensure that your data meets expectations after every ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...